other work samples

The decision to produce a website is a symptom of change or the need for it. Marketing materials may have fallen out of date. A new project is underway, or a new product or service is available. This has put me in the position of working with organizations during transition periods. I have witnessed how the process of producing a website can drive the decision-making process that accompanies change.

Building a website incorporates decisions about the big picture of your organization, as well as logistical details— which phone number and email address to list on the site. The process of producing a website always generates exciting new ideas and possibilities. The trick is to remain focused on the task while maintaining a record of all ideas for future releases. I assist my clients in mapping-out a release schedule for the website. My experience with web projects large and small helps me deliver within the designated timeframe and on budget.

The cost of creating a website depends on the scope of the project; but as a starting point, the most basic web presence—if I am building it—comes in around $1500. There are lower-cost providers. As much experience as I've had, and the speed with which I can put a site together, $1500 is least I have to charge to make it worth my while.

A basic web presence may include a page about your entity, one with contact information, and a page describing products and services. The content for these sections is often already available in the form of other marketing materials. I always try to leverage existing materials to keep costs down:

• pull imagery and copy from an existing brochure
• employ established branding

I have produced websites for $1000 and $50,000. The answer to, How Much?, can only be answered with, It depends. It depends on you. Do you value a distinct aesthetic? Has your competition set the bar in terms of professionalism, content or functionality? The unique needs of your organization determine the cost. Depend on me for the rest.